Refine. Define. Prioritize.
The research process is crucial in the creation of an effective search campaign as well as in any admissions audit. The Parish Group prides itself on a proven ability to listen to client-partners, review their admissions data and offer an effective action plan. We like to review what has worked and what hasn't, and put all the pieces together to get a comprehensive explanation and provide a plan of action in return.
Our data-driven predictive modeling will ensure you are targeting the right students for your search. We delve into your institution’s historical trends and identify those areas where you have been successful. In addition, we use a regression analysis to delve further to increase yield, target the most qualified leads, increase net revenue, improve diversity, raise the profile of your class, improve your inquiry to application conversion rate and develop new markets.
Predictive Modeling—Institutional data review is essential to produce a good outcome. We look to key indicators, segment into geographic and socioeconomic subgroups, and provide a regression analysis that will be the basis of your search order. Identifying the correct students is our specialty.
Marketing Communications Audits—Knowing what to send, when to send it and to whom is always a struggle. Our in-depth audit is a review of all materials and timelines. We talk with constituents and outline the most appropriate plan of action for your institution. This is the first step in having an effective marketing plan.
Development and Brand Positioning—Branding is more than an overused buzzword. The Parish Group’s custom approach means we start with a clean slate. Too many institutions strive to be like the competition and, as a result, there can be too little difference from the competition to sell to prospects. We find the differences, give you the tools and provide the direction to implement a program that will ensure success.
The Parish Group also provides audits of a school's marketing materials, themes and procedures. After meeting with key stakeholders and assembling a valuable sampling of a wide spectrum of perspectives, we provide a set of recommendations and a course of action that will help the institution make a better, more consistent impression and encourage the campus community's ownership.