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Results 2017-03-09T11:32:31+00:00

TOGETHER WE DO BIG THINGS

TOGETHER WE DO
BIG THINGS

We’re incredibly proud of our client-partners and the projects we’ve completed together to develop better messaging, increase student profiles and reach goals for their overall growth. Providing a list of results to showcase 30-years of work and a wide variety of institutions, projects and goals is a bit tricky. We’ve never taken a templated approach to marketing, so we can’t claim doing the same thing over-and-over with 99% success. Every time we’ve stepped foot on a campus, it’s been to accomplish a totally new objective. We love that. It keeps things fresh and it keeps us on our toes. So, while we can’t give you a boring and simple statistic about our overall success rate, we can give you some awesome case studies of relationships we’ve formed over the years and what’s happened since.

See how we’ve helped our clients achieve their goals

We’re incredibly proud of our
client-partners and the projects we’ve completed together to develop better messaging, increase student profiles and reach goals for their overall growth. Providing a list of results to showcase 30-years of work and a wide variety of institutions, projects and goals is a bit tricky.

We’ve never taken a templated approach to marketing, so we can’t claim doing the same thing over-and-over with 99% success.

Every time we’ve stepped foot on a campus, it’s been to accomplish a totally new objective. We love that. It keeps things fresh and it keeps us on our toes.

So, while we can’t give you a boring and simple statistic about our overall success rate, we can give you some awesome case studies of relationships we’ve formed over the years and what’s happened since.

See how we’ve helped our clients achieve their goals

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PARTNERSHIP
CAMPBELL UNIVERSITY

Campbell is experiencing a record enrollment for the fifth year in a row. The academic standing and test scores of enrolled students have also increased to record levels.

The Parish Group provides complete oversight and production of admissions search and collateral fulfillment communications for Campbell University. This includes a multi-year brand initiative, publication and digital development, photography, and qualified multi-class search.

SERVICES PROVIDED

  • Enrollment Research and Modeling

  • Institutional Brand Development

  • Key Messaging

  • Web Design

  • Student Search

  • Application Development

  • Undergraduate and Graduate Admissions Collateral Publications

  • Photography and Video

  • Print and Electronic Undergraduate and Transfer Communications Fulfillment

  • IP Targeting Digital Advertising

  • Social Media Campaign Development

  • Counselor Training

  • Online International Application

PARTNERSHIP
CAMPBELL UNIVERSITY

Campbell is experiencing a record enrollment for the fifth year in a row. The academic standing and test scores of enrolled students have also increased to record levels.

The Parish Group provides complete oversight and production of admissions search and collateral fulfillment communications for Campbell University. This includes a multi-year brand initiative, publication and digital development, photography, and qualified multi-class search.

SERVICES PROVIDED

  • Enrollment Research and Modeling

  • Institutional Brand Development

  • Key Messaging

  • Web Design

  • Student Search

  • Application Development

  • Undergraduate and Graduate Admissions Collateral Publications

  • Photography and Video

  • Print and Electronic Undergraduate and Transfer Communications Fulfillment

  • IP Targeting Digital Advertising

  • Social Media Campaign Development

  • Counselor Training

  • Online International Application

INCOMING CLASS
OF 2020

INCOMING CLASS
OF 2020

“We have enjoyed our relationship with The Parish Group for almost 30 years. As a full service parter, they assist us with everything from student search, to photography, to the various layers of admission fulfillment communications. We appreciate the dedication, professionalism and flexibility of
their team and look forward to another successful year!”

Jason Hall, Assistant Vice President
Campbell University Admissions

“We have enjoyed our relationship with The Parish Group for almost 30 years. As a full service partner, they assist us with everything from student search, to photography, to the various layers of admission fulfillment communications. We appreciate the dedication, professionalism and flexibility of their team and look forward to another successful year!”

Jason Hall, Assistant Vice President
Campbell University

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Contact us today! 

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PARTNERSHIP
Emory & Henry College

The campaign brought a more personalized approach to the prospect pool, which has resulted in higher yield, all while raising the GPA and test scores, and lowering the discount rate.

The Parish Group was selected to partner with Emory & Henry College to redefine how it approaches student search. Through a collaborative effort and objectives management, we crafted a campaign to meet those goals. Employing the most advanced modeling in the industry, we identified traditional markets and new markets for future growth. With extensive research and testing, we jointly determined it would be best to target these markets with a campaign that included fully variable letters and email communications, segmented into location and major of interest. The campaign included a non-responder postcard series, all directing students to a mobile-friendly microsite.

SERVICES PROVIDED

  • Enrollment Research

  • Brand Development

  • Student Search

  • Application Development

  • Admissions Publications

  • Print and Electronic Undergraduate Communications Fulfillment

PARTNERSHIP
EMORY & HENRY COLLEGE

The campaign brought a more personalized approach to the prospect pool, which has resulted in higher yield, all while raising the GPA and test scores, and lowering the discount rate.

The Parish Group provides complete oversight and production of admissions search and collateral fulfillment communications for Campbell University. This includes a multi-year brand initiative, publication and digital development, photography, and qualified multi-class search.

SERVICES PROVIDED

  • Enrollment Research

  • Brand Development

  • Student Search

  • Application Development

  • Admissions Publications

  • Print and Electronic Undergraduate Communications Fulfillment

CAMPAIGN SUCCESS

CAMPAIGN SUCCESS

CUSTOM CAMPAIGNS

Through a collaborative effort, we developed a custom campaign to meet the goals of the enrollment office.

The campaign included a fresh, new look implemented on all printed and mobile materials. These included: a travel piece, viewbook four-color envelope, a variable letter, email communications, and a non-responder postcard series, all directing prospects to a mobile-friendly microsite.

CUSTOM CAMPAIGNS

Through a collaborative effort, we developed a custom campaign to meet the goals of the enrollment office.

The campaign included a fresh, new look implemented on all printed and mobile materials. These included: a travel piece, viewbook four-color envelope, a variable letter, email communications, and a non-responder postcard series, all directing prospects to a mobile-friendly microsite.

“The Parish Group has partnered with our team to refine activity from the initial prospect stage through deposit in an effort to maximize both our time and resources. The Parish team has proven to be an invaluable partner in crystallizing our message and increasing conversions at each stage of the admission/enrollment funnel.”

Dave Voskill, Assistant Vice President for Enrollment Management
Emory & Henry College

“The Parish Group has partnered with our team to refine activity from the initial prospect stage through deposit in an effort to maximize both our time and resources. The Parish team has proven to be an invaluable partner in crystallizing our message and increasing conversions at each stage of the admission/enrollment funnel.”

Dave Voskill, Assistant Vice President for Enrollment Management Emory & Henry College

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Contact us today! 

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PARTNERSHIP
SAINT FRANCIS UNIVERSITY

The campaign brought a more focused approach to the prospect pool. Which has resulted in significantly higher enrollment ratios for inquiries and applicants.

After an unsuccessful relationship with a large research-focused firm and declining inquiry and application-to-enrollment numbers, Saint Francis University tasked The Parish Group with reviewing, retooling, and energizing their student search program. Employing the most advanced analytical modeling in the industry, we were able to strengthen primary markets, identify new markets, and engage target prospects.

SERVICES PROVIDED

  • Enrollment Research

  • Predictive Modeling

  • Student Search

  • Photography

  • Inquiry Fulfillment

  • Social Media Campaign Development

PARTNERSHIP
SAINT FRANCIS UNIVERSITY

The campaign brought a more focused approach to the prospect pool. Which has resulted in significantly higher enrollment ratios for inquiries and applicants.

After an unsuccessful relationship with a large research-focused firm and declining inquiry and application-to-enrollment numbers, Saint Francis University tasked The Parish Group with reviewing, retooling, and energizing their student search program. Employing the most advanced analytical modeling in the industry, we were able to strengthen primary markets, identify new markets, and engage target prospects.

SERVICES PROVIDED

  • Enrollment Research

  • Predictive Modeling

  • Student Search

  • Photography

  • Inquiry Fulfillment

  • Social Media Campaign Development

CUSTOM CAMPAIGNS

Through a collaborative effort, we developed a custom campaign to meet and exceed university goals. The campaign included a four-color envelope that adhered to established university brand guidelines, a variable letter and email communications, all directing prospects to a mobile-friendly microsite. Inquiry fulfillment also includes a targeted call-to-action postcard series.

CUSTOM CAMPAIGNS

Through a collaborative effort, we developed a custom campaign to meet and exceed university goals. The campaign included a four-color envelope that adhered to established university brand guidelines, a variable letter and email communications, all directing prospects to a mobile-friendly microsite. Inquiry fulfillment also includes a targeted call-to-action postcard series.

SEASONAL UPDATES
TO PHOTOGRAPHY

The Parish Group photography team also provides seasonal updates to the university’s image library for use in print and web and social media.

SEASONAL UPDATES
TO PHOTOGRAPHY

The Parish Group photography team also provides seasonal updates to the university’s image library for use in print and web and social media.

SOCIAL MEDIA AUDIT

A social media audit and consultancy that is in progress will integrate into the inquiry and application communications. This process will further build inquiry-to-applicant relationships and is proven to increase yield.

“Our relationship with the Parish Group has been fantastic! Through student search we have seen a substantial increase in the number of qualified inquiries and applications, and it has exponentially expanded our image library through its photographic services. The experience has been a true partnership, with our unique needs and goals thoughtfully considered.”

Robert Beener, Dean of Enrollment Management Saint Francis University

“Our relationship with the Parish Group has been fantastic! Through student search we have seen a substantial increase in the number of qualified inquiries and applications, and it has exponentially expanded our image library through its photographic services. The experience has been a true partnership, with our unique needs and goals thoughtfully considered.”

Robert Beener, Dean of Enrollment Management
Saint Francis University

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Contact us today! 

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PARTNERSHIP
Southern Wesleyan University

The campaign brought a more focused approach to the prospect pool, which has resulted in a higher yield for inquiries and applicants, and the largest class in the history of the university. There has been a 100 percent increase in inquires and qualified applicants year over year.

For many years, Southern Wesleyan handled search in house. In 2014, The Parish Group was tasked to retool and energize its student search program. As one of four universities affiliated with the Wesleyan Church, it had a narrowed prospect pool. Employing the most advanced analytical modeling in the industry and selective filtering, we were able to identify particular majors that would appeal to their evangelical prospects.

SERVICES PROVIDED

  • Enrollment Research

  • Predictive Modeling

  • Student Search

PARTNERSHIP
SOUTHERN WESLEYAN UNIVERSITY

The campaign brought a more focused approach to the prospect pool, which has resulted in a higher yield for inquiries and applicants, and the largest class in the history of the university. There has been a 100 percent increase in inquires and qualified applicants year over year.

For many years, Southern Wesleyan handled search in house. In 2014, The Parish Group was tasked to retool and energize its student search program. As one of four universities affiliated with the Wesleyan Church, it had a narrowed prospect pool. Employing the most advanced analytical modeling in the industry and selective filtering, we were able to identify particular majors that would appeal to their evangelical prospects.

SERVICES PROVIDED

  • Enrollment Research

  • Predictive Modeling

  • Student Search

CUSTOM CAMPAIGNS

Through a collaborative effort, we developed a custom campaign to meet the goals of the enrollment office.

The campaign included a four-color envelope that adhered the established university brand guidelines, a variable letter, email communications, and a non-responder postcard series, all directing prospects to a mobile-friendly microsite.

CUSTOM CAMPAIGNS

Through a collaborative effort, we developed a custom campaign to meet the goals of the enrollment office.

The campaign included a fresh, new look implemented on all printed and mobile materials. These included: a travel piece, viewbook four-color envelope, a variable letter, email communications, and a non-responder postcard series, all directing prospects to a mobile-friendly microsite.

“For the past few years, we attempted to manage the student search campaigns efforts on our own. We partnered with The Parish Group to assist us with the campaigns from start to finish. We are thrilled with the results, as the campaigns have continued to yield a much higher inquiry and qualified applicant rate than in previous years. We are eager to continue working on future efforts with The Parish Group!”

Chad Peters, Vice President for Enrollment
Southern Wesleyan University

“For the past few years, we attempted to manage the student search campaigns efforts on our own. We partnered with The Parish Group to assist us with the campaigns from start to finish. We are thrilled with the results, as the campaigns have continued to yield a much higher inquiry and qualified applicant rate than in previous years. We are eager to continue working on future efforts with The Parish Group!”

Chad Peters, Vice President for Enrollment
Southern Wesleyan University

Like what you see? Contact us today! 

Contact Us!

Like what you see?
Contact us today! 

Contact Us!