Target. Maximize. Yield.
It's simple: institutions that engage a good search program are doing well, and those that do not are struggling. The Parish Group specializes in search programs that find students to fit your institution so you can do what you do best: recruit students.
Direct Mail—A powerful direct marketing strategy is essential to a good search campaign. Letter packages, a senior application push, a variable data post card series, or a combination of these will give your institution multiple touches with your prospects. Formulating exactly the right look, message and timing is where we excel.
Email Campaigns—Although email is an easy form of communication to utilize, it is equally easy to get wrong. Our programmers test message delivery over multiple platforms to ensure deliverability on our white-listed servers. We monitor delivery from start to finish and keep prospects engaged with your message.
Mobile Optimization—We stay top of emerging technologies. An ever-growing number of prospects are using mobile devices to correspond to one another, view content, search the web, or view the next amazing video. Why not give them access to your content?
Telesearch—The telephone remains a powerful tool to consider including in a recruitment strategy. Rates of response increase drastically when using at least three modes of communication. Our telesearch program delivers above average results and allows for direct transfer to your in-house counselors.
QR Codes—Use of QR codes to direct prospects to your website is never a good option because it’s too big and cumbersome to navigate on a mobile device. The Parish Group designs and maintains mobile-friendly microsites for our client partners, hosting just the right amount of content to pique prospects’ interest.
Fulfillment—We ensure delivery of mailed pieces, find the best rates, and get your mail out on time and in accordance with ever-changing postal regulations. Our inquiry management services reduce shipping, storage excesses and postage rate conundrums.
Non-Responder Strategies—From the moment we begin a campaign we consider potential nonresponders. Many students do not understand why they should consider replying to search campaigns, so we formulate campaigns aimed at minimizing the number of nonresponders. Making you a custom search program is just the first step!
Results—Success is what it's all about and we deliver. Our higher than average response rates deliver the ROI that you are seeking.