Services 2017-06-22T13:06:09+00:00
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TOGETHER WE DO BIG THINGS

TOGETHER WE DO
BIG THINGS

We’re not a shiny new penny—we have been providing tried and true solutions for more than 30 years, adapting our approach to the needs of private schools, colleges and universities.

Our areas of expertise:

Research
RESEARCH
Research
SEARCH
Branding
BRANDING
Multi-Channel Communications
MULTI-CHANNEL COMMUNICATIONS
Photography & Video
PHOTOGRAPHY & VIDEO
Research
RESEARCH
Research
SEARCH
Branding
BRANDING
Multi-Channel Communications
MULTI-CHANNEL COMMUNICATIONS
Photography & Video
PHOTOGRAPHY & VIDEO
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RESEARCH

Refine. Define. Prioritize.

Our research has helped institutions develop strategies that are needed to be more competitive. The Parish Group offers full-service research capabilities from an enrollment management perspective, both quantitative and qualitative.

Our custom research projects may include telephone/written surveys; focus groups; predictive modeling; awareness and peer assessments; strategic communications and Web sites; and audits of current practices, programs, and communications. We have experience conducting large and small market research projects.

  • Surveys and Analytics

  • Focus Groups

  • Predictive Modeling

  • Market Research

  • Peer Assessments

DEVELOPMENT

Fundraising programs have become more important than ever. But, running these campaigns successfully is often more challenging. Defining your goals, structuring messaging, developing the right strategy, and implementing the campaign, are items where The Parish Group excels. We work with you to craft the right messaging that will speak to your donors.

  • Communication Strategy

  • Publications Development

  • Campaign Identity

  • Multi-Channel Communications

  • Engagement Analytics

CONSULTING SERVICES

  • CRM Integration and Messaging Customization

  • Social Media Programing

  • Financial Aid Leveraging

  • Communications Flow Strategy

  • Development and Alumni Campaigns

  • Counselor Training

Need a more competitive edge? Contact us today! 

Contact Us!

RESEARCH

Refine. Define. Prioritize.

Our research has helped institutions develop strategies that are needed to be more competitive. The Parish Group offers full-service research capabilities from an enrollment management perspective, both quantitative and qualitative.

Our custom research projects may include telephone/written surveys; focus groups; predictive modeling; awareness and peer assessments; strategic communications and Web sites; and audits of current practices, programs, and communications. We have experience conducting large and small market research projects.

  • Surveys and Analytics

  • Focus Groups

  • Predictive Modeling

  • Market Research

  • Peer Assessments

DEVELOPMENT

Fundraising programs have become more important than ever. But, running these campaigns successfully is often more challenging. Defining your goals, structuring messaging, developing the right strategy, and implementing the campaign, are items where The Parish Group excels. We work with you to craft the right messaging that will speak to your donors.

  • Communication Strategy

  • Publications Development

  • Campaign Identity

  • Multi-Channel Communications

  • Engagement Analytics

CONSULTING SERVICES

  • CRM Integration and Messaging Customization

  • Social Media Programing

  • Financial Aid Leveraging

  • Communications Flow Strategy

  • Development and Alumni Campaigns

  • Counselor Training

Need a more competitive edge? Contact us today! 

Contact Us!

SEARCH

Target. Maximize. Yield.

Our programs are designed to help you recruit, enroll, and graduate faithful alumni. It’s simple: Institutions that engage a successful admissions search program are doing well, and those that do not are struggling. The Parish Group specializes in custom search programs that find students to fit each institution so client-partners can do what they do best: recruit students.

The Parish Group is a leader in recruitment marketing, with more than 30 years of experience helping our client-partners.

The programs we develop together identify, attract, and engage the students you would most like to enroll. The Parish Group constructs a multi-year recruiting strategy that extends throughout the enrollment cycle. This approach allows you to engage prospects earlier in the decision-making process, builds relationships, and enables you to establish your case as to why you should be their first-choice institution.

CUSTOM STRATEGIES

A powerful direct marketing strategy is essential to a good search campaign. Our five-point proprietary predictive model will drive the segmented name buy and a letter package, senior application push, variable data postcard series, email campaign, call/text campaign, IP targeting, geo-targeting, or a combination of these options, allowing client-partners multiple touches with their prospects.

Formulating exactly the right look, message, and timing is where The Parish Group excels. We get to know you first and work with you to develop the communications that fit your school’s mission, spirit, and enrollment goals.

CALLING CAMPAIGNS

The Parish Group offers a suite of call services. Yield, likelihood to enroll, and deposit push campaigns allow for a thorough understanding of your class.

GRADUATE RECRUITMENT

Graduate school and online programs are important sources of revenue for colleges and universities. The Parish Group partners with your institution to implement highly successful recruitment strategies tailored to this specific demographic.

GRADUATE STRATEGIES

The Parish Group’s strategic enrollment programs are designed to increase the effectiveness of lead generation from newly purchased GMAT and GRE names. Our programs are structured to produce significant gains in both the quality and quantity of your incoming class.

INQUIRY DEVELOPMENT

SOPHOMORE & JUNIOR SEARCH

This fundamental strategy is the first step to building a successful undergraduate class. Our custom search programs work to establish an early, strong relationship with high school sophomores and juniors.

SENIOR SEARCH

Seniors are a fickle bunch. Twenty percent of them are not even available until their last year of high school. A senior search program might be your first chance in communicating with them. Identifying these students and capturing their attention is only done with the correct images and messaging. This is where The Parish Group excels.

APPLICATION DEVELOPMENT

The Parish Group takes a more strategic, but obvious, approach to application generation. We start after inquiry. Many firms will just blanket all seniors (and some juniors) with pre-populated applications. This often produces non-actionable applicants.

We refine your outreach process, allowing you to focus on the prospects that are most likely to enroll.

IP TARGETING

Stay at the front of your prospects’ minds (and device screens). Custom-designed banner display ads using IPs captured from our microsites allow you to deliver one-on-one messages to your prospects on various websites and on social media. Campaigns can run for two, four, or six months during the recruitment cycles.

The Parish Group uses street addresses to target specific IP addresses for online outreach. The households of your inquiry pool, database, or Search lists are delivered highly relevant and timely messages, driving awareness and providing unique calls to action.
Drive interaction at critical times and engagement opportunities

  • Target Non-Responders of Search Campaigns
  • Time Ads to Coincide with Your Student Search Mailings to Improve Response Rates Through Increased Visibility

  • Capitalize on Stealth Visitors to Your .edu Website

  • Promote Open Houses, Information Sessions, and Key Events

  • Send Application and/or Deposit Deadline Reminders

  • Raise Brand Awareness Prior to Print and/or Email Communication Deployments

  • Send Application and/or Deposit Deadline Reminders

WHAT WE DO

Geographic IP targeting provides customized banner ads that will be delivered to our prospects for 1:1 marketing. These will promote brand awareness and capitalize on the campaigns in progress. This is most effectively used as a response to search campaigns or to promote inquiry and push prospects to the next phase, ultimately resulting in increased enrollments. The Parish Group will provide ongoing reports for the campaign status. Retargeting stealth visitors to the search microsite, or to your .edu site, will deliver online ads on various other sites they visit.

RELATIONSHIP DEVELOPMENT AND FULFILLMENT

Building brand awareness is key. Our multi-channel approach utilizes the first few weeks after the student’s initial response to correspond with printed and online materials. Our goal is to make students feel like they’re part of your community before they even fill out an application.

The Parish Group works with you to identify opportunities to strengthen outreach to your prospects. We build a customized strategic roadmap, with target dates, messaging, and mailing options that resonate with your target audience.

WHY USE THE PARISH GROUP FOR YOUR NEXT SEARCH CAMPAIGN?

Need to maximize your search campaign? Contact us today! 

Contact Us!

SEARCH

Target. Maximize. Yield.

Our programs are designed to help you recruit, enroll, and graduate faithful alumni. It’s simple: Institutions that engage a successful admissions search program are doing well, and those that do not are struggling. The Parish Group specializes in custom search programs that find students to fit each institution so client-partners can do what they do best: recruit students.

The Parish Group is a leader in recruitment marketing, with more than 30 years of experience helping our client-partners.

The programs we develop together identify, attract, and engage the students you would most like to enroll. The Parish Group constructs a multi-year recruiting strategy that extends throughout the enrollment cycle. This approach allows you to engage prospects earlier in the decision-making process, builds relationships, and enables you to establish your case as to why you should be their first-choice institution.

CUSTOM STRATEGIES

A powerful direct marketing strategy is essential to a good search campaign. Our five-point proprietary predictive model will drive the segmented name buy and a letter package, senior application push, variable data postcard series, email campaign, call/text campaign, IP targeting, geo-targeting, or a combination of these options, allowing client-partners multiple touches with their prospects.

Formulating exactly the right look, message, and timing is where The Parish Group excels. We get to know you first and work with you to develop the communications that fit your school’s mission, spirit, and enrollment goals.

CALLING CAMPAIGNS

The Parish Group offers a suite of call services. Yield, likelihood to enroll, and deposit push campaigns allow for a thorough understanding of your class.

GRADUATE RECRUITMENT

Graduate school and online programs are important sources of revenue for colleges and universities. The Parish Group partners with your institution to implement highly successful recruitment strategies tailored to this specific demographic.

Graduate Strategies
The Parish Group’s strategic enrollment programs are designed to increase the effectiveness of lead generation from newly purchased GMAT and GRE names. Our programs are structured to produce significant gains in both the quality and quantity of your incoming class.

GRADUATE STRATEGIES

The Parish Group’s strategic enrollment programs are designed to increase the effectiveness of lead generation from newly purchased GMAT and GRE names. Our programs are structured to produce significant gains in both the quality and quantity of your incoming class.

INQUIRY DEVELOPMENT

SOPHOMORE & JUNIOR SEARCH

This fundamental strategy is the first step to building a successful undergraduate class. Our custom search programs work to establish an early, strong relationship with high school sophomores and juniors.

SENIOR SEARCH

Seniors are a fickle bunch. Twenty percent of them are not even available until their last year of high school. A senior search program might be your first chance in communicating with them. Identifying these students and capturing their attention is only done with the correct images and messaging. This is where The Parish Group excels.

Methodist University Graphic Standards Manual

APPLICATION DEVELOPMENT

The Parish Group takes a more strategic, but obvious, approach to application generation. We start after inquiry. Many firms will just blanket all seniors (and some juniors) with pre-populated applications. This often produces non-actionable applicants.

We refine your outreach process, allowing you to focus on the prospects that are most likely to enroll.

IP TARGETING

Stay at the front of your prospects’ minds (and device screens). Custom-designed banner display ads using IPs captured from our microsites allow you to deliver one-on-one messages to your prospects on various websites and on social media. Campaigns can run for two, four, or six months during the recruitment cycles.

The Parish Group uses street addresses to target specific IP addresses for online outreach. The households of your inquiry pool, database, or Search lists are delivered highly relevant and timely messages, driving awareness and providing unique calls to action.
Drive interaction at critical times and engagement opportunities

  • Target Non-Responders of Search Campaigns
  • Time Ads to Coincide with Your Student Search Mailings to Improve Response Rates Through Increased Visibility

  • Capitalize on Stealth Visitors to Your .edu Website

  • Promote Open Houses, Information Sessions, and Key Events

  • Send Application and/or Deposit Deadline Reminders

  • Raise Brand Awareness Prior to Print and/or Email Communication Deployments

  • Send Application and/or Deposit Deadline Reminders

WHAT WE DO

Geographic IP targeting provides customized banner ads that will be delivered to our prospects for 1:1 marketing. These will promote brand awareness and capitalize on the campaigns in progress. This is most effectively used as a response to search campaigns or to promote inquiry and push prospects to the next phase, ultimately resulting in increased enrollments. The Parish Group will provide ongoing reports for the campaign status. Retargeting stealth visitors to the search microsite, or to your .edu site, will deliver online ads on various other sites they visit.

RELATIONSHIP DEVELOPMENT AND FULFILLMENT

Building brand awareness is key. Our multi-channel approach utilizes the first few weeks after the student’s initial response to correspond with printed and online materials. Our goal is to make students feel like they’re part of your community before they even fill out an application.

The Parish Group works with you to identify opportunities to strengthen outreach to your prospects. We build a customized strategic roadmap, with target dates, messaging, and mailing options that resonate with your target audience.

WHY USE THE PARISH GROUP FOR YOUR NEXT SEARCH CAMPAIGN?

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BRANDING

Present. Showcase. Impress.

We provide custom solutions to construct, reinvent or strengthen brands. Over our 30-year history, The Parish Group has brought a unique understanding to brand development. After all, we have been developing and expanding brands, before this was the buzzword in higher education.

To make the most of your institution and your ability to attract prospective students, you have to know who you are. What works? What doesn’t? Where do students look for information about you? Are they the key decision makers or are their parents? Do they read? Do they like phone calls? Do they even use Facebook? And what do they think of you? Do they know who you are? Are they impressed with you or intimidated by you? Do they have questions they’re scared to ask?

Often the terminology, or the concept of branding, means different things to different people on campus. We start by listening. Questions are discussed, plans are developed and the strategy is formed.

Having a strong brand is foundational to any effective marketing at all. At The Parish Group, we don’t waste time winking in the dark. With a ton of tailored research and decades of successful enrollment marketing, we’re prepared to take your brand to the next level with responsive communication flows and collateral. Let’s work together to enroll more students that are a fantastic fit for the experience and education you provide.

OUR 5-TIER APPROACH

  • Research

  • Strategy and Positioning

  • Creative and Messaging

  • Communication Development

  • Peer Assessments

  • Deployment

DEVELOPING STRATEGIES ARE JUST THE BEGINNING

  • Brand Architecture and Positioning

  • Integrated Marketing Strategy

  • Logo and Wordmarks

  • Identity

  • Key Messaging

  • Capital Campaigns

BRANDING EXAMPLES

BRANDING

Present. Showcase. Impress.

We provide custom solutions to construct, reinvent or strengthen brands. Over our 30-year history, The Parish Group has brought a unique understanding to brand development. After all, we have been developing and expanding brands, before this was the buzzword in higher education.

To make the most of your institution and your ability to attract prospective students, you have to know who you are. What works? What doesn’t? Where do students look for information about you? Are they the key decision makers or are their parents? Do they read? Do they like phone calls? Do they even use Facebook? And what do they think of you? Do they know who you are? Are they impressed with you or intimidated by you? Do they have questions they’re scared to ask?

Often the terminology, or the concept of branding, means different things to different people on campus. We start by listening. Questions are discussed, plans are developed and the strategy is formed.

Having a strong brand is foundational to any effective marketing at all. At The Parish Group, we don’t waste time winking in the dark. With a ton of tailored research and decades of successful enrollment marketing, we’re prepared to take your brand to the next level with responsive communication flows and collateral. Let’s work together to enroll more students that are a fantastic fit for the experience and education you provide.

OUR 5-TIER APPROACH

  • Research

  • Strategy and Positioning

  • Creative and Messaging

  • Communication Development

  • Peer Assessments

  • Deployment

DEVELOPING STRATEGIES ARE JUST THE BEGINNING

  • Brand Architecture and Positioning

  • Integrated Marketing Strategy

  • Logo and Wordmarks

  • Identity

  • Key Messaging

  • Capital Campaigns

BRANDING EXAMPLES

Methodist University Graphic Standards Manual
Mars Hill University Graphic Standards Manual
Mars Hill University Horizontal Logo
Mars Hill University Vertical Logo

Need to fine-tune or revamp your brand? Contact us today! 

Contact Us!

Need to fine tune or revamp your brand?
Contact us today! 

Contact Us!
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MULTI-CHANNEL COMMUNICATIONS

Dream. Innovate. Expand.

Our skill set has broadened over the years, but our dedication to perfection, efficiency and creativity has never wavered. The marketplace has seen us make significant changes in 30 years of education marketing. In the 1980s, so much of what we did was print and photography. We were hand-making custom books for direct mail! And while those skills are still useful in today’s market, they’ve been joined by the likes of online development, SnapChat and Instagram management, IP targeting and email campaigns. Even the age-old design and printing habits have morphed with technology to meet today’s students with variable brochures that populate personal pages based on their favorite majors, clubs and sports. 

OUR MULTI-CHANNEL COMMUNICATIONS INCLUDE

  • Print Collateral

  • Web

  • Electronic and Interactive

  • Advertising

  • New student search campaigns (undergraduate and graduate)

  • Calling Campaigns

  • IP Retargeting Campaigns

  • Application Generation

  • Non-Responder Campaigns

  • Advancement

  • K–12 Services

PRINT MATERIALS

ELECTRONIC AND INTERACTIVE

MULTI-CHANNEL COMMUNICATIONS

Dream. Innovate. Expand.

Our skill set has broadened over the years, but our dedication to perfection, efficiency and creativity has never wavered. The marketplace has seen us make significant changes in 30 years of education marketing. In the 1980s, so much of what we did was print and photography. We were hand-making custom books for direct mail! And while those skills are still useful in today’s market, they’ve been joined by the likes of online development, SnapChat and Instagram management, IP targeting and email campaigns. Even the age-old design and printing habits have morphed with technology to meet today’s students with variable brochures that populate personal pages based on their favorite majors, clubs and sports. 

OUR MULTI-CHANNEL COMMUNICATIONS INCLUDE

  • Print Collateral

  • Web

  • Electronic and Interactive

  • Advertising

  • New student search campaigns (undergraduate and graduate)

  • Calling Campaigns

  • IP Retargeting Campaigns

  • Application Generation

  • Non-Responder Campaigns

  • Advancement

  • K–12 Services

PRINT MATERIALS

Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo

ELECTRONIC AND INTERACTIVE

Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo

Need to supercharge your campaigns or reach a larger audience? Contact us today! 

Contact Us!

Need to supercharge your campaigns or reach a larger audience? Contact us today! 

Contact Us!
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PHOTOGRAPHY & VIDEO

Capture. Illuminate. Energize.

Whether you’re looking for a short admissions video to pack a punch during campus visits or a new library of photography to showcase student life, we’ll bring the industry’s best equipment and most practiced team of professionals to produce the most compelling media your institution has ever used. Our history behind the camera predates all of our experiences at The Parish Group. Having been trained by the great Ansel Adams, Bill Parish and his team of photographers have an unprecedented degree of artistry within the field of enrollment marketing. It’s common for our photographers and designers to unite in the first stages of production, guaranteeing that your end goals are considered from the start.

We’ll verify that the images captured not only meet technical needs like proper orientation and size, but that the content is deeply engaging and reflective of your brand.

PHOTOGRAPHY

Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo

VIDEO

Need to pack a punch with a new photography library? Contact us today! Contact us today! 

Contact Us!

Need to pack a punch with a new photography library? Contact us today! 

Contact Us!